This is one of the boldest product diversification strategies we’ve seen in a while, Vacuum maker Dyson is building a car. That car will be an electric vehicle and is being created by a team of 400 employees dedicated to the task, at Dyson’s Hullavington Airfield Campus in the UK.
The company is planning on launching the vehicle in 2021, which is a bold timeline given 2019 is just around the corner. To achieve that, the company has just announced they’re building a manufacturing facility to produce the vehicles in Singapore, due for completion in 2020.
The location of this facility represents the international nature of Dyson’s operations.
- Proximity and access to high-growth markets.
- Ready access to a supply chain of advanced materials and components.
- Availability of highly-skilled engineers and scientists
- Advanced manufacturing capability.
Earlier this year, Dyson announced it was in the process of investing £200m in new buildings and testing facilities at its campus at Hullavington Airfield, UK. It continues its £2.5bn investment in new technology globally.
In a letter to staff, Jim Rowan, CEO of Dyson said,
Dyson’s growing automotive team is making excellent progress from the state-of-the-art hangars at Hullavington Airfield in Wiltshire where we are investing £200m. Clearly we now need to move quickly towards manufacturing and assembly.
The decision of where to make our car is complex, based on supply chains, access to markets, and the availability of the expertise that will help us achieve our ambitions. I am delighted to let you know that the Dyson Board has now decided that our first automotive manufacturing facility will be in Singapore. We will begin construction in December and it will be completed in 2020, meeting our project timeline.
Our existing footprint and team in Singapore, combined with the nation’s significant advanced manufacturing expertise, made it a frontrunner. Singapore also offers access to high-growth markets as well as an extensive supply chain and a highly skilled workforce. Singapore has a comparatively high cost base, but also great technology expertise and focus. It is therefore the right place to make high quality technology loaded machines, and the right place to make our electric vehicle.
Dyson’s history in Singapore began 11 years ago with a small engineering team developing our high speed, digital, electric motors. We have grown significantly since then, we now employ 1,100 people, and have made over fifty million high-speed Dyson Digital Motors in Singapore.
Our RDD teams at both the Singapore Technology Centre and the Advanced Manufacturing Centre have developed world-leading knowledge and represent Dyson at its best. Singapore is central to our future and we expect to more than double our team there.
Dyson is truly global in its development, delivery and realisation of technology. This decision is good news for the exceptional teams we have in both the UK and Singapore. It is a fast-moving, exciting, and pivotal project for Dyson; thank you for all you are doing to help us realise our ambitions.