Ford slashes the price of the Mustang Mach-E before it hits the streets of Australia

    Ford’s all-electric Mustang Mach-E is about to hit the streets of Australia, but before it does, Ford has cut the prices substantially.

    The changes are headlined by a $7,000 reduction in the Manufacturer List Price of the Select model, bringing the entry price of Mustang Mach-E to $72,9901. This is a significant change that now places the Mach-E in direct competition with the market leader Model Y which starts at $65,400 before on-road costs and an A$68,319 driveaway price (VIC).

    The Mach-E long-range Premium model MLP will drop below the crucial Luxury Car Tax (LCT) threshold to $86,9901. This compares to the Model Y Long Range which has a drive-away price of A$84,429 (VIC).

    The flagship GT model, featuring a 358kW dual-motor drivetrain, will cost $104,9901. This compares to the Model Y Performance that can be in your driveway for A$99,299.

    While the Mach-E is still priced slightly higher than the Model Y, it does offer more range, up to 600km2 in the Premium model.

    With both the Select and Premium models’ MLP below the LCT threshold, there are now two Mustang Mach-E variants that qualify for the Electric Car Discount Policy, which makes them exempt from Fringe Benefits Tax (FBT) when purchased via novated lease.

    I’m really glad to see Ford adjust pricing here, when prices were first announced back in May, I was very critical as they were uncompetitive, but the price adjustments today provide consumers with much better price and dramatically increases the likelihood of significant EV sales in Australia.

    “This price reduction is a major positive for our customers and demonstrates our commitment to delivering the best products and great value to our customers. As the EV market continues to evolve, we are responding to it,”

    Andrew Birkic, Ford Australia President and CEO.

    The first Australian customer deliveries of Mustang Mach-E will begin this month.

    Jason Cartwright
    Jason Cartwright
    Creator of techAU, Jason has spent the dozen+ years covering technology in Australia and around the world. Bringing a background in multimedia and passion for technology to the job, Cartwright delivers detailed product reviews, event coverage and industry news on a daily basis. Disclaimer: Tesla Shareholder from 20/01/2021

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