LG Electronics has announced that it will provide its in-vehicle infotainment and automotive content platform built on webOS, to Hyundai Motor Group (Hyundai Motor Company, Kia corporation, Genesis)’s new Genesis models.
LG hosted Hyundai Motor Group (Hyundai) and YouTube at a ceremony in Los Angeles, U.S., to celebrate the introduction of webOS for Automotive to Hyundai’s luxury brand, Genesis, and to discuss collaborations to enhance the in-vehicle entertainment experience.
Hyundai’s new Genesis models are equipped with an infotainment system that takes advantage of webOS for Automotive. Passengers in the front and back seats can now comfortably watch the high-definition content they typically enjoy on their smartphone or TV in compliance with driving and safety regulations. Infotainment displays can stream content with the immersive sound quality Genesis has engineered.
This collaboration is noteworthy as it marks the company’s first unveiling of its automotive content platform. LG introduced webOS for Automotive to extend its unique customer experiences and services to the road. Leveraging the convenience of webOS, which has reached cumulative sales of 200 million in the Smart TV market, the company has developed a new version for vehicles so that drivers and passengers can enjoy a wide array of over-the-top (OTT) services, including YouTube, in an optimised cabin setting.
Always at the forefront of innovation in the infotainment market, LG is enhancing driving and chauffeur experiences by drawing on the extensive technology and insight it has accumulated over decades in the TV and home appliance spaces.
With webOS for Automotive, customers can comfortably enjoy the variety of content available on TVs at home within their vehicle. It provides mobility experiences that bring more value to life on the road by extending their living space to their vehicles.
Based on rich understanding of customer and their living spaces, LG held a press conference at IAA Mobility 2023 in Munich, Germany in September, where LG CEO William Cho shared the company’s perspective and presented its vision for the future mobility industry under the theme of “Taking Life’s Good on the Road”.