Instagram pushing hard into sales with InstaNight Shopping this Thursday 6pm

    Instagram is the place where you go to look at photos from your favourite celebrities, brands, locations or events right? With an audience of more than 1 billion active users per month, it seems Instagram is pushing hard into sales on the platform.

    Recently an update provided a refresh of the UI that positioned a ‘Shop’ icon right upfront. This Shop section of the app, allows businesses to showcase their products and provide links to buy products.

    According to an Ipsos poll conducted by Facebook of 21,000 people, 83% of people say they hav discovered new products on instagram. 80% of Australians surveyed say they have made decisions to purchase products on Instagram and the number of people viewing products on Instagram has increased by 60% in Australia over the past year.

    Tomorrow night, Instagram is going a step further, with the launch of ‘InstaNight’.

    Australia’s first InstaNight Shopping will include an impressive list of more than 100 brands, offering exclusive deals via Instagram.

    Instagram’s InstaNight Shopping in on for one night only, starting on Thursday 3rd December, 2020 from 6PM.

    Some examples of these deals are:

    • Hyundai Australia will be giving Instagram Shoppers the exclusive opportunity to pre-order the all-new i20 N before its arrival in 2021. The $500 pre-order deposit for the i20 N guarantees shoppers will be first to get the car when it hits Australia
    • Afterpay is giving all new customers $10 off all purchases over $49. This offer can be utilised in addition to all the InstaNight Shopping savings
    • Enjoy $10 off purchases over $50 with
    • Purchase any Vertuo Next solo or bundle as part of the Nespresso Year-end Promotion and receive a free Capsule Bonbonniere valued at $35

    The full list of deals is available below.

    abi and joseph20% off code for shoppers
    Activated Eco20% off storewide
    Adore BeautyDermalogica Micro Pore Mist 10ml – free gift with purchase 
    Afterpay$10 off all purchases over $49 for new Afterpay customers (and Afterpay’s most loyal)
    Amaroso Boutique15% off storewide
    Anchor & ArrowExclusive launch of Anchor & Arrow’s new range of hand designed reusable swim nappies and swim hats
    Animalia20% off entire range
    Apero Label15% off storewide
    Arena Strength10% off storewide
    Aveda  Enjoy free shipping and full-size foam reset™ rinseless hydrating hair cleanser 150ml ($32 value) with any $65+ order 
    B2C FurnitureBuy 4 dining chairs, get 2 free
    Baccarat Australia$20 off orders over $100 via a special code
    BANGN BODYBundle of the month including free express worldwide shipping $10 off Bundle of the month which will include 1 x Firming Lotion 2 x Illuminating Firming Lotions 1 x Luxe Gold Key
    Baxter Blue  A free glasses chain with purchase
    Beauty By Australia15% off Leif gift sets
    Bed Threads.10% off our entire range with a special code 
    Beginning Boutique25% off absolutely everything, plus 3 free gifts to choose from
    Big Girls Don’t Cry Anymore30% off everything with a special code 
    Blue Bungalow15% off Summer Collection
    Bobbi Brown10% off all orders + a bonus gift for orders over $120 (after discount). 3-piece gift includes:  Full-sized Perfectly Defined Eyeliner – Pitch Black  Mini Smokey Eye Mascara 3ml  Mini Long-wear Cream Shadow Stick – Golden Pink 0.9g
    CAMILLA AND MARCExclusive product – Tailored Short Suit in Aqua. Only 12 available! 
    Carbon Coco35% off storewide
    City Beach AustraliaBuy 1 get 1 50% off
    Clean Tea20% off all products
    CliniqueEnjoy free shipping + a FREE 4-piece deluxe set for orders over $45
    Culture KingsLimited edition sneaker release:  Jordan 1 Mid “White Shadow”
    David JonesAn additional 10% off designer clearance
    Dotti  40% off full price dresses and playsuits
    Dune London  25% off all full priced styles
    EchtExclusive release of Ombre Scrunch leggings and sports bra with 20% off.
    ECO. Modern EssentialsBuy two, get one free on all Christmas Range
    Frank BodySpend $60 and receive a free Rose Gold Illuminator
    Frank Green  Receive a free box of Frank Green Certified Organic & Fairtrade Soul and Peppermint Tea with all orders $50+
    Frankie and CoSpend $300, get $80 off
    French Connection20% off sitewide with exclusive Instagram code
    Glue Store$20 off minimum spend $100
    Go-To SkincareA free full size Zincredible (daily moisturiser with SPF) on all orders over $30 until stocks lasts
    Happy Skin CoUp to 35% off sitewide
    Happy SkincareHalf price sonic cleansing brushes valued at $59.95
    HiSmile40% off teeth whitening kit and free pink toothpaste 40% off teeth whitening kit and free D&N toothpaste 40% off teeth whitening kit and free express delivery
    HouseExtra 20% off sitewide
    Hyundai AustraliaHyundai will be giving Instagram Shoppers the exclusive opportunity to pre-order the all-new i20 N before its arrival in 2021. The $500 pre-order deposit for the i20 N guarantees shoppers will be first to get the car when it hits Australia.
    Icon By Design30% off Stefan solid oak bar stools in four different colours (Graphite Grey, Dove Grey, Forest Green & Denim Blue) 
    Incy Interiors30 – 50% off everything + a free mattress with every cot purchase
    Jackie Mack DesignsUp to 30% off selected items
    Jacqui E40% off all dresses
    Jay Jays25% off full price
    JD Sports Australia15% off orders over $150 with special Instagram code
    Jo MercerTake a further 25% off sale
    Jubly-Umph20% off with special Instagram code 
    Just Jeans40% off edit 200+ styles
    Kiehls  Exclusive 5-piece gift with all orders over $80 (over 25% added value). Gift contains: Limited Edition Kiehl’s Holiday Puzzle Ultra Facial Moisturiser 30ml Calendula Foaming Wash 30ml Avocado Nourishing Hydrating Masque 14ml Kiehl’s Holiday Envelope (to wrap up your gift)
    Killer Coffee Co20% off storewide or receive additional 200g bag of coffee free for orders of $50
    KitKat ChocolatoryComplimentary shipping nationwide on orders over $80 and complimentary gift with purchase (RRP $15) for orders over $150
    Lash TribeSave $200 on the Nail Gel Pen system for $319, original RRP $519
    Love To Dream5% off when you spend $50 10% off when  you spend $100 + free shipping 20% off when you spend $200 + free shipping
    Lumae Skin$40 off plus free shipping worldwide
    M.A.CReceive a free Prep + Prime Lip with the purchase of any Lipstick
    Maison De SabrePurchase a Mini Tote to receive complimentary matching phone case
    Matea Designs30% off storewide
    Meelah CollectionsEach customer receives a free ring with their order
    Metalbird Australia20% off all our products
    My Jewellery StoryBuy 1 get 1 free on a selection of products$10 off purchases over $50
    MyHouseTake an extra 15% off sitewide
    NespressoPurchase any Vertuo Next solo or bundle as part of the Nespresso Year-end Promotion and receive a free Capsule Bonbonniere valued at $35
    Nine West 25% off all full priced styles
    Nourished LifeSpend $120+ and save 15% off storewide
    Nude by Nature40% off sitewide
    Orange Sherbert20% off all full priced stock
    Orbitkey15% off sitewide, exclude collaborations, already discounted items & clip v2  
    OrotonComplimentary zip pouch for first 100 orders with special Instagram code
    Paint Plot AustraliaAn exclusive gift with purchase – a free gallery series brush set valued at $12 
    Panzera45% off RRP on select products
    Peppermayo30% off storewide
    Pet House15% off sitewide with special Instagram code
    Platypus20% of all Superga
    Portmans40% off full price tops
    Pump HaircareFree gift with purchase
    Quad Lock  20% off storewide
    Robins KitchenFree Baccarat Rye 9 Piece Knife Block valued at $999.99 with any Baccarat iD3 6 Piece Cookware Set purchase
    Sheridan  Save 30% on Beach Towels Save 30% on Scents off  
    Showpo30% off the Pretty Wild collection 
    SKWOSH10% off 
    Smiggle20% off full price
    SmilePro Worldwide25% discount storewide
    Step One20% off a 4 pack purchase
    Stylerunner25% off a selection of Stylerunner’s Insta Faves  
    The Style CantinaAn exclusive 20% off sitewide
    The WanderersFree Barcelona leather coin purse with purchase and 20% off sitewide 
    ThinTea35% off storewide
    Trenery20% off full priced styles
    TWL – The Wod LifeUp to 60% off selected items
    Ulu HyeFree Ulu Hye milk bottle with every purchase over $50
    Unicorn Superfoods15% off discount code  
    White Fox Boutique40% off Essentials Club Collection
    Who Gives a Crap  $10 off your first purchase
    Write To MeFree yearly poster planner with every purchase over $75
    YouFoodz30% off minimum spend of $69
    Zala Hair Extensions$25 off for orders over $90
    Zea ReliefFree bottle of Australian Native Kunzea Oil, valued at $19.95, with every purchase
    Jason Cartwright
    Jason Cartwright
    Creator of techAU, Jason has spent the dozen+ years covering technology in Australia and around the world. Bringing a background in multimedia and passion for technology to the job, Cartwright delivers detailed product reviews, event coverage and industry news on a daily basis. Disclaimer: Tesla Shareholder from 20/01/2021

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