At CES this year, LG stole the show with a TV that hangs on the wall like a picture. The thing we didn’t know is how much and when they’d be available in Australia, that ends now. The 65″ OLED65W7T costs A$13,499 and is available the first week of April 2017.
Sure, that’s a very healthy premium over other 4K TVs at that size, but seriously, there is no other TV like it. The brains of the TV are embedded in the wall-mountable sound bar which really helps you pull off this magic. If the black equals black abilities of the 2017 OLED display isn’t enough to amaze your visitors, then the picture hanging on the wall that transforms into a TV certainly will.
At its thickest, the LG W7 TV sits on the wall at 4mm thin on magnetic brackets to eliminate the gap between the wall and the screen, and is connected to the sound bar through a super slim ribbon cable. The cable carries video information and power to the TV screen from the sound bar.
For the first time, the company is leveraging a premium delivery and installation service for LG SIGNATURE customers. The new LG W7 (Wallpaper) TV, is the first product to include the service.
LG Electronics Australia also unveiled the rest of its 2017 TV and AV product range. The 2017 range are available from late March across Australia. If you’re due for a new TV, its definitely worth holding off for a weeks.
2017 LG Smart UHD TVs with Active HDR support multiple HDR formats, including Dolby Vision, HDR10 and HLG (Hybrid Log Gamma). In addition the Active HDR function dynamically processes standard definition content to improve brightness in specific areas and enhance the contrast ratio, rendering more precise and detailed images for consumers.
SUPER UHD 4K TV models have improved this year with wider viewing angles, improved colour accuracy and advances in IPS. This year the software on LG TVs is webOS 3.5 which you’ll interact with LG’s Magic Remote. This year’s version of the Magic Remote comes equipped with Hot Keys allowing direct access to Netflix and Amazon Video content through one click of a button.
For the third consecutive year, LG HDR-enabled UHD TVs will be branded as ‘Netflix Recommended’ which guarantees you’ll have a great, fast experience everytime.
LG understand that the screen is only part of the experience and also launched a range of new sound bars for Australians. At the top end, the new sound bar series in the 2017 range include the SJ9 and SJ8. The SJ9 provides high-end sound through Dolby Atmos technology. The SJ8 can be seamlessly integrated with selected LG TVs* using a custom bracket that is included in the purchase price or it can be used standalone.
General Manager of Marketing, LG Electronics Australia, Angus Jones said,
“We’re always improving our product innovations at LG to give our customers incredible experiences in the home and this year we’re certain the 2017 LG TV and Audio Visual range delivers our most premium in-home cinema experience to date.
Thanks to our global partnerships, like Dolby, we have integrated technologies in our TVs that have made an impact on Hollywood content for decades and are now available to view at home. Ultimately, you will not need to venture to the cinema when you can enjoy a premium cinematic experience in your home.
Technology Vice President, Office of the CTO, Dolby Laboratories, Patrick Griffis, said,
“We are thrilled to be partnering with LG to bring unsurpassed audio and visual experiences to consumers in Australia.
With the fusion of Dolby Vision™ and Dolby Atmos transforming TVs into entertainment powerhouses, consumers can now experience entertainment in their living rooms like never before.”
The full price list for LG’s TV lineup for 2017 is available below. Ranging from 34″ right up to an 86″ in size, the prices range from are equally expansive. The sweet spot seems to be around 60-65″ with prices almost doubling to go from 65″ to 75″.
For more details on the 2017 range of TV and AV products, please visit lg.com.au.