Elon Musk has announced that Twitter will begin paying creators for ads served in their replies. The first block of payments will total $5 million.
To be eligible for payments, creators must be verified and only ads served to verified users will count. This means that creators will need to have a blue checkmark next to their name and the ads will need to be served to other verified users.
This is a significant change for Twitter, as it marks the first time that the platform will be directly monetizing its creators. It is also a sign of Musk’s commitment to making Twitter a more creator-friendly platform.
In the past, Twitter has made money through advertising, but it has not shared any of that revenue with its creators. This has led to some creators feeling that they are not being fairly compensated for their work.
Musk’s announcement is a positive step towards addressing this issue. It will allow creators to earn money from their work on Twitter and it will encourage them to continue creating high-quality content.
It is still too early to say how successful this new program will be. However, it is a step in the right direction and it is something that creators have been asking for for a long time.
It is noteworthy that Musk has begun referring to Twitter as X/Twitter, likely preparing us for the transition to the X.com brand that’s been hinted at in the past.
What does this mean for creators?
This is a great opportunity for creators to earn money from their work on Twitter. If you are a verified creator, you should start thinking about how you can use this new program to your advantage.
Here are a few ideas:
- You can create replies that are specifically designed to attract ads. For example, you could create replies that are related to current events or that offer helpful advice.
- You can promote your replies on other platforms, such as your website or social media channels.
- You can collaborate with other creators to create cross-promotional opportunities.
The important thing is to be creative and think about how you can use this new program to reach a wider audience and generate more revenue.
This new option ads to the existing income option for creators, who can derive revenue from enabling Subscriptions on their accounts. As someone who has enabled this, I will note that we are yet to receive the first payment, Twitter notes this could be up to 90 days, which relies on Stripe as the payment platform.
What does this mean for Twitter?
This is a positive development for Twitter. It will help to attract more creators to the platform and it will encourage them to create high-quality content. This, in turn, will make Twitter a more valuable platform for users and advertisers alike.
It will also help to improve Twitter’s reputation. In recent years, the platform has been criticized for its lack of transparency and for its role in spreading misinformation. This new program will help to show that Twitter is committed to supporting its creators and to providing a platform for free speech.
Overall, this is a positive development for both creators and Twitter. It is a step in the right direction and it is something that both parties have been asking for for a long time.