Today, Adobe teased us with it’s new generative AI video capabilities, powered by the Adobe Firefly Video Model.
First previewed earlier this year, Adobe’s upcoming video capabilities are designed to empower film editors and video professionals with tools to help inspire their creative vision, fill gaps in their timeline and add new elements to existing footage.
The Firefly Video Model will extend Adobe’s family of generative AI models, which already includes an Image Model, Vector Model and Design Model, making Firefly the most comprehensive model offering for creative teams.
Available later this year, new Firefly-powered Text to Video and Image to Video capabilities will be available on Firefly.Adobe.com, and Generative Extend will be embedded directly into Premiere Pro, an industry-leading video editor.
Text to Video capabilities include generating video from text prompts, accessing a wide variety of camera controls such as angle, motion and zoom to finetune videos and referencing images to generate B-Roll that seamlessly fills gaps in your timeline.
Image to Video capabilities include bringing still shots or illustrations to life by transforming them into stunning live action clips. To be notified when the Firefly Video Model is available in beta, join the waitlist here.
“Building upon our foundational Firefly models for imaging, design and vector creation, our Firefly foundation video model is designed to help the professional video community unlock new possibilities, streamline workflows and support their creative ideation.
Ashley Still, senior vice president, Creative Product Group at Adobe.
We are excited to bring new levels of creative control and efficiency to video editing with Firefly-powered Generative Extend in Premiere Pro.”

A new era of video editing.
The ever-increasing demand for fresh, short-form video content means editors, filmmakers and content creators are being asked to do more and in less time. Today not only do editors cut picture, but they’re also tasked with color correction, titling, visual effects, animation, audio mixing and more. At Adobe, we’re leveraging the power of AI to help editors expand their creative toolset so they can work in these other disciplines, delivering high-quality results on the timelines their clients require.
Common editorial tasks — like navigating gaps in footage, removing unwanted objects from a scene, smoothing jump cut transitions, and searching for the perfect b-roll takes time. When performed well, addressing these tasks can make the difference between a compelling and emotional narrative, rather than one that distracts from the story you’re trying to tell.
Sometimes, sharing creative intent with your team and the stakeholders that green light and fund the work can also be a challenge, requiring many rounds of communication. At Adobe, we provide tools such as Frame.io to streamline teamwork by enabling a uniquely integrated review and approval process. And now, we are delivering AI tools to help facilitate an even better creative process that helps take the tedium out of post-production.
Our AI tools give editors more time to explore new creative ideas, the part of the job they love, while also setting them up for successful collaboration with the larger team. Not only does Adobe facilitate streamlined work process, but now, with Generative AI, we’ve made it even easier and faster for editors and motion designers to create their best work in record time. Watch below to see how we’re taking video editing to new heights using Firefly.
Coming to Adobe Premiere Pro (beta) later this year, Generative Extend allows you to extend clips to cover gaps in footage, smooth out transitions, or hold on shots longer for perfectly timed edits.
Watch how the editor uses Generative Extend powered by the Adobe Firefly Video Model in Premiere Pro to hold on a shot longer to match the crescendo of the audio.
With Firefly Text-to-Video, you can use text prompts, a wide variety of camera controls, and reference images to generate B-Roll that seamlessly fills gaps in your timeline.
The Firefly Video Model will support a broad variety of use cases, designed to help video professionals get the perfect clip. For instance, potential uses could include leveraging fine-grained controls like camera angle and camera motion to produce compelling animations, effects and more; generating an insert into a key video shot with camera motion; pairing video with professionally captured footage to tell stories faster.
As with all Adobe Firefly generative AI models – from Adobe Firefly Image 3 Model to Adobe Firefly Vector Model and Adobe Firefly Design Model – editors can create with confidence knowing the Firefly Video Model is designed to be commercially safe and is only trained on content we have permission to use – never on Adobe customer content.
Fun fact: Adobe Firefly has been used to generate over 12 billion images globally.