Ford Australia has released details and pricing on the Mustang Mach-E today. The car is due to arrive in Q4 2023.
There’s no escaping the reality that Ford is late to the market in Australia, with other options like the Tesla Model Y has been in the market for 10 months now, they have dominated the mid-sized SUV EV market in Australia.
Being a late entrant, the Mach-E is entering a very competitive landscape, with sharp pricing, good range and good recharging options, all key to creating a compelling offering to win over customers and that’s before we talk about design and technology.
Australian families will have a choice of 3 Ford Mustang Mach-E models to choose from:
|Mach-E Select||Mach-E Premium||Mach-E GT|
|Recommended Retail Pricing||$79,990 + ORCs||$91,665 + ORCs||$107,665 + ORCs|
|Battery Capacity||71 kWh||91 kWh||91 kWh|
|0 to 100 km/h3||6.6 seconds||6.2 seconds||3.7 seconds|
These prices are certainly a challenge for anyone to justify, with the market leader Tesla Model Y, significantly cheaper across the board.
The entry-level Model Y starts at $65,400+ORCs, which means the Mach-E Select is $14,590 more expensive. The Mach-E is slightly faster at just 6.6s vs 6.9s 0-100km/hr. The Model offers up to 455km of range, but that comes from a battery with a usable capacity of 57.5 kWh, rather than the 71kWh in the Mach-E. Like Tesla, they are using LFP chemistry in this pack, which means you can regularly charge to 100% without impacting the longevity of the battery.
The mid-tier Model Y Long Range comes in at $78,400, which means the Mach-E Premium is $13,265 more expensive. Tesla’s LR offers up to 533kms of range, while the Mach-E Premium offers a generous 600kms. For those looking for more range than Tesla offers, perhaps this is the reason you pay up for the Mach-E Premium. Tesla’s LR features AWD (front and rear motors) which speed the car to 100km/hr in just 5.0s, while the RWD Mach-E Premium takes 1.2 seconds longer to travel the same distance.
The top tier Model Y Performance starts at $91,400, which compares to the Mach-E GT is $16,265. If you want AWD, you need to opt for the GT version, which has performance benefits, accelerating to 100km/hr in 3.7s, which matches Tesla’s MYP. Tesla does win on the range at 514km vs Ford’s 490km on the top tier.
When it comes to technology, there are obvious differences between the two options, with Tesla offering Autopilot as standard in every Tesla, and an option to upgrade the software to Enhanced Autopilot or FSD if you’re keen on Autonomy for the future.
Ford offers their autonomy suite Blue Cruise on the Mach-E in America, however, that is not an option in Australia. This unfortunately means there will be no hands-off driving in a Mach-E down under.
The charging story for Ford and the Mach-E is that they leverage the same CCS2 connector as many other EV models, which will allow owners to DC fast charge using charging networks like Chargefox, Evie Networks, Ampol and others. Outside a handful of Supercharger locations, Ford owners won’t have access to charge a Tesla’s superchargers. The reality is most of the charging gets done at home, so this is not likely to be a barrier to entry, but those prices may be.