Audio-only platform Clubhouse rose to popularity during the peak of Covid-19 in 2020/2021 and allowed people from across the world to talk to each other at a time when we couldn’t get in person. Many of us found ourselves part of Clubs that formed around common topics of interest.
Clubhouse also played a critical role in reporting on the Ukraine vs Russia war, with on-the-ground accounts from people who otherwise would not have had a voice.
The technology used for audio-only streaming was not difficult to replicate and we quickly saw the rise of a number of competitors. Next, came the 1000-pound gorilla, Twitter Spaces.
What we’ve seen in 2022 Twitter Spaces grow in popularity and an increasing amount of the Twitter user base has started using Twitter Spaces recently we’ve seen some of the biggest communities from Clubhouse start to move to Twitter Spaces.
Some of the most controversial and larger clubs like Million Marathon and Debate the News would get a few hundred people in a room, but now on Twitter spaces are easily getting thousands.
The biggest Twitter Space has had 2.7 Million listens and these numbers are really bolstered when big-name celebrities join a space, in this instance, Twitter’s new owner, Elon Musk joined in the chat. Given hundreds of millions of people have the Twitter app installed on their phone, Spaces are just a tap away, making it easy for almost anyone to contribute.
There’s definitely some room to improve for Twitter Spaces, like improvements to chat, and improvements to the number of speakers on stage, but what they do really well is leverage the verified accounts to aid hosts in validating speakers before giving them the mic.
Also helping Twitter Spaces adoption, is the offer of monetization, with fans able to Super Follow speakers (which translates to $$).
If you’ve visited Clubhouse lately, it’s definitely dropped off in the number of people using the platform, rooms are regularly much smaller and when you’re chasing a diverse range of views from people all over the world, the larger the audience, the better.