Freeview Australia have announced a significant upgrade to Freeview Plus in June this year. The upgrade will see a complete UI overhaul with a simplified user experience and sophisticated look and feel for the catch-up service.
FreeView worked with March One to refresh the branding which includes a new logo and tagline, “Even better than free”. Its unlikely the new branding will make an impact end-user consumption, it’ll be the new experience that determines if Freeview Plus lives or dies.
Freeview CEO Liz Ross said,
Australians are now watching more than one billion minutes of catch-up TV every month. Freeview is at the forefront of broadcast technology globally, and this upgrade will ensure we continue to offer the very best catch-up viewing experience.
This time 10 years ago, Australian viewers only had access to five free-to-air channels, whereas today we have more than 25. TV is everywhere and any time, and with catch-up services supplementing traditional TV viewing, we have certainly entered the golden era of TV.
Freeview Plus is a hybrid digital television service that provides access to catch-up free-to-air programming on TVs and led the world when it launched in 2014, winning local and international accolades for its ground-breaking technology and user interface.
There are around 2.2 million TV receivers in Australia that are Freeview Plus-enabled with an 85% connection rate. The updated service will also incorporate new brand architecture for the Freeview brand which was revealed today.