Congratulations is in order. Twitter has reached another major milestone. Announced on the official Twitter Blog, they have now reached an amazing 100 million active twitter users. Twitter says their users now range from global leaders, athletes, humanitarians, entertainers to reporters.
It’s clear Australian’s have embraced twitter in a big way, with loads of Aussie businesses using the platform as a communication and customer service tool. Twitter specifically mentions our Prime Minister Julie Gillard as an example of leaders that have found benefits in using the service.
Our 100 million active users range from passionate early adopters to recent converts. They include:
Leaders. Thirty-five global heads of state use Twitter as a primary way to communicate with their constituencies, from @JuliaGillard in Australia to Cristina Fernandez de Kirchner, @CFKArgentina. In the United States, frequent Tweeters include every Cabinet agency, 84 percent of state governors, and every major candidate for President. City leaders, like Mayors @CoryBooker of Newark and @MayorOfLondon among many more, share local news. More than 40 percent of the top global religious leaders are on Twitter, including @DalaiLama and the Pope, who sent his first Tweet from @news_va_en in June.
Athletes. Many US professional sports players are active on Twitter, including two-thirds of the NBA. Every team in the NFL, MLB, NBA, NHL and MLS tweets, as do cricket players in India, European football stars and many other celebrated athletes around the world. Fans and commentators join in for some of the most colorful conversations on Twitter.
Humanitarians. Additionally, over 99 percent of America’s top 200 non-profits are on Twitter. Recently, in response to Hurricane Irene, @Fema created a special list of accounts to follow for the most up-to-date and official information, while @redcross signed up lists of official volunteers to assist in four-hour shifts to disseminate the latest information to those affected by the storm.
Entertainers. Eighty-seven percent of Billboard’s Top 100 musicians of 2010 are active on Twitter, connecting with fans to engage their audiences. Each of the top 50 Nielsen-rated TV shows are represented on Twitter. And who doesn’t love a daily dose of hilarity from their favorite comedian? Both new talent like @MindyKaling and @AzizAnsari and seasoned pros like @SteveMartinToGo and @ConanOBrien keep us laughing.
Reporters. Major newsrooms from @AJEnglish to @WashingtonPost actively use Twitter to supplement their reporting efforts. Reporters share stories and photos from the front lines, like New York Times reporter Brian Stelter’s on-the-ground coverage of the devastating tornado that hit Joplin, MO in May. Ordinary citizens break news and give us a view we might otherwise miss, like the now-famous Space Shuttle image that was retweeted over 2,300 times, and the first photo of the US Airways plane that landed in the Hudson River in 2009.
Of course Twitter is still for us normal people too. Personally I’ve found Twitter to be incredibly beneficial and urge those who aren’t using it to give it a try. Don’t just sign up on the web, but use clients on the desktop and mobile to really integrate it into your life. This is when you’ll see the biggest results.
Congratulations Twitter and best of luck building a sustainable business without alienating your users.
More info @ Twitter