Bing, Skype and Xbox re-branding plans revealed

Over the last couple of years it has been evident that Microsoft has been trying to transform its image, and it’s looking to continue with that with 3 more...

wolff-olins-ms-bing-brand

Over the last couple of years it has been evident that Microsoft has been trying to transform its image, and it’s looking to continue with that with 3 more of its key products; Xbox, Skype and Bing. Microsoft has already made the almost universal change across its key products like Office, Visual Studio, Office.com (Hotmail) and even the companies logo itself, so it was only fitting that this change would come.

A video has been surfaced on Vimeo earlier this week featuring Albert Shum, General Manager of the Windows Phone Design Studio, and Todd Simmons, Executive Creative Director of Wolff Olins – the creative agency that Microsoft is using to re-brand its identity.

The video is of them discussing the “re-imagining of Microsoft” and includes the concepts and thoughts that have gone into the design process. Simmon’s talks about how hard it is to effect change in such a large corporation such as Microsoft – or a “behemoth” such as Microsoft as he continuously says.

During the presentation, they show many ideas, videos and concepts which not only give us a great idea about what’s behind the design process, but it also gives us an insight on what’s to come. We see at one point features of the old Microsoft logo which is then followed by a new look Bing logo.

Simmon’s then goes on to reveal that “other brands are coming along too… Bing, Skype, Yammer, Xbox, everything is under development as well.”

You can check out the full 45-minute video below.

Via: The Verge

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Microsoft
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