Say what you will about the song itself, but the first music video has been shot using the iPad 2. One of the most anticipated features in the iPad 2 is its cameras, but not all is rosy in Apple world. Many have criticised the cameras for producing low quality results, with the cameras being much cheaper versions than what’s available in the iPhone.
While the rear facing camera can do 720p video, the still photo performance is pretty far from stunning. If this video demonstrates anything, its that moving pictures keep our eyes busy long enough, so the quality actually appears pretty good. Sure if you try blowing this up to a HDTV, your going to want to poke your eyes out with a stick, at 9.7” on the iPad or even a 13” laptop screen, it looks pretty decent.
Check out the first iPad 2 music video clip below and let us know what you think of the quality.
Some background about how the video was made is available in the YouTube description. It’s provided below for your convenience.
More info @ winandmac.com
This music video was shot solely on 4 ipad 2’s. The video was released in 20 hours of when the ipad 2 came out.
"We knew it wasn’t designed as a professional videocamera in the slightest, so we would be Stuck with whatever results we got. We probably shouldn’t have filmed in a dark setting, but it actually worked well in a "party" environment, plus it fit the song perfectly! We still treated the cameras as "professional cameras." we had one mounted to a steadicam rig, one was on a Kessler Crane Cineslider, and the other one was on a DIY hand held rig. The fourth iPad was held by Eddy for a few shots of her singing and dancing.
After being in line for 8 hours, buying 3 iPads, filming for 5 hours, and editing for 12 hours, we were exhausted. Looking back at the whole project, I am very glad that we did it. It was a great experience, and fun doing something first, that was history making."
President of Remedy Films